Privacy Policy

Last updated: 1 August 2023

British English Academy ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website britishenglishacademy.co.uk, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

1. Collection of Your Information

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

1.1 Personal Data

Personally identifiable information, such as your name, email address, telephone number, and postal address that you voluntarily give to us when you register with the Site, express an interest in obtaining information about us or our products and services, or when you contact us. We may also collect personal information when you:

• Complete a form to enquire about our courses
• Subscribe to our newsletter
• Request a brochure or other information
• Apply for a course
• Submit feedback or contact our customer service team

1.2 Derivative Data

Information our servers automatically collect when you access the Site, such as your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Site.

1.3 Financial Data

Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, or request information about our services from the Site. We store only very limited, if any, financial information that we collect. Otherwise, all financial information is stored by our payment processor, and you are encouraged to review their privacy policy and contact them directly for responses to your questions.

1.4 Mobile Device Data

Device information, such as your mobile device ID, model, and manufacturer, and information about the location of your device, if you access the Site from a mobile device.

2. Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customised experience. Specifically, we may use information collected about you via the Site to:

• Create and manage your account.
• Process your course applications and payments.
• Email you regarding your account or order.
• Fulfil and manage your course bookings, payments, refunds, and exchanges.
• Send you a newsletter with English learning tips and Academy updates.
• Email you regarding new courses, special offers, or other services we think you might be interested in.
• Respond to your enquiries and customer service requests.
• Administer promotions, surveys, and contests.
• Compile anonymous statistical data and analysis for use internally or with third parties.
• Deliver targeted advertising, newsletters, and other information regarding our services to you.
• Increase the efficiency and operation of the Site.
• Monitor and analyse usage and trends to improve your experience with the Site.
• Resolve disputes and troubleshoot problems.

3. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

3.1 By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

3.2 Third-Party Service Providers

We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.

3.3 Marketing Communications

With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes.

3.4 Interactions with Other Users

If you interact with other users of the Site, those users may see your name, profile photo, and descriptions of your activity.

3.5 Online Postings

When you post comments, contributions or other content to the Site, your posts may be viewed by all users and may be publicly distributed outside the Site in perpetuity.

3.6 Business Transfers

We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

4. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

5. Your Rights

Under the General Data Protection Regulation (GDPR), you have the following rights:

• The right to be informed about our collection and use of your personal data
• The right of access to the personal data we hold about you
• The right to rectification if any personal data we hold about you is inaccurate or incomplete
• The right to be forgotten – i.e., the right to ask us to delete any personal data we hold about you
• The right to restrict processing of your personal data
• The right to data portability
• The right to object to us using your personal data for particular purposes
• Rights with respect to automated decision making and profiling

If you wish to exercise any of these rights, please contact us using the contact details below.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

7. Policy for Children

We do not knowingly solicit information from or market to children under the age of 13. If you become aware of any data we have collected from children under age 13, please contact us using the contact information provided below.

8. Changes to This Privacy Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last Updated" date at the top of this page. You are advised to review this privacy policy periodically for any changes.

9. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at: